About Us

A New DEAL.
Estate Agency.

Founded in 2026, DEAL. was born from a simple belief — that selling your home shouldn't come with extortionate fees. We're doing things differently.

A Message From Our Founder
John Hodges — Founder, DEAL Estate Agents

John Hodges

Founder, DEAL. Estate Agents

At DEAL, we're proud to serve Leicester.

This is a city we know and work in every day. We know what Leicester people expect — clear advice, honest communication, and a service that delivers.

DEAL was founded with a simple focus: do things properly.

Attention to detail, a proactive approach, keeping our clients informed at every stage — as moving home is a big DEAL. Our role is to handle it with the experience and reliability you deserve.

We believe our customers should have a choice. Two straightforward fee options, with a clear ceiling — so you stay in control and never overpay.

No shortcuts. No overpaying. No confusion.

We're proud of what we've built, and proud to represent Leicester.

Our Values

What Drives Us

Clear Structure

No hidden fees. No inflated percentages. Choose a fixed fee or defined commission — always capped at £3,500.

Proven Strategy

Over 20 years of collective experience. Marketing and negotiation designed to protect value — not just generate viewings.

Local Accountability

You deal with people who know your area and take responsibility for results — not a call centre.

Completion Focus

When you choose Full Service, we manage your sale through to completion — proactively and professionally.

2026

Founded

Always

Fees — Defined

20+

Years Collective Experience

£3,500

Commission Cap

Frequently Asked Questions — About DEAL

Ready to Work With Us?

Whether you're looking to sell, buy, or simply want an honest valuation of your property, our team is ready to help.

Book Your Free Valuation